About

Meet Megan Coghlan, Founder

Megan started her career in sports writing and learned quickly that a lot of work and consideration goes behind every article, blog post, press release and even social media post. This ranges from research to careful edits, to optimizing your content’s reach through social media and careful crafting of words. There is always a way to better maximize every piece of writing.

She built up her repertoire in communications, public relations, and social media through working with notable clients,  including:

  • Naismith Memorial Basketball Hall of Fame
  • Jordan Brand Classic event
  • Arizona Office of Tourism
  • NBA point guard Chris Paul’s CP3 Camps
  • Nike

She successfully generated over $1 million in total revenue through strategic email campaigns for a local software company.

Her public relations persistence has landed her clients spots in:

  • Frommer’s
  • Travel Channel
  • Various New York-based media outlets
  • Local Phoenix-based television and radio spots, and much more.

Megan has optimized existing social media platforms and blogs and started both from scratch, including her own wine blog. She also makes appearances on the Phoenix-area Wildcat Country sports radio show on 1580AM, golfs, and teaches barre workout classes on the side.

Much of Megan’s family took the entrepreneurial path so it was only a matter of time before she did so herself.

Although handling clients in all different industries, her passion for sports never will leave her spirit, so she took those values of grit, integrity, and teamwork to form the backbone of Backcourt Marketing. She now uses her experience to get a W on the board for her clients on the regular.

Megan will listen carefully about your needs take a personalized approach towards helping your business grow by fully understanding your vision for success.