Up Your Social Media Game
Your trusted Social Team
Make consistent touchpoints with your future customers—Save time and outsource to a marketing team that brings you results.
Engagement
Capture Online Attention
Expert Advice
See Our Case Studies
Done for you
Social Media Management
outcomes
When you don’t prioritize social media marketing…
Your competitors will have a more impressive online presence than you and win the business that could be yours.
Potential customers may assume your business is no longer operating.
You’ll experience marketing staff turnover and an inconsistent brand.
You’ll be limited to a tunnel-approach to social media, not maximizing all the features it has to offer.
You’ll continue to spend your valuable time managing social media and keeping up with all its updates.
You’ll miss out on new business opportunities.
Impact
Level Up Your Marketing
With Backcourt Marketing, you’ll have a trusted social media team working to amplify your brand at all times. Our social media services will take the strain of hiring marketing employees off your back.
The Solution
– Take the massive task of social media off your plate
– Focus on what you’re best at and…
– Leave it to a team of experts to make sure your social media is working to build your business.
– Start making waves and capturing online attention from your ideal customer.
– Hear more people talking about your business and start selling more.
Resources
Resources
GET STARTED WITH THESE RESOURCES
The Engagement Guide
5 Fundamentals of a Winning Social Media Presence
1:1 Social Media Audit
Your team
Meet Your Team
Megan
CEO / Founder
13+ years in social media marketing
Brandy
Project Manager
Ashley
Content Manager
Kimberly
Content Manager
Hiring one person to do your social media means expecting a unicorn.
A social media team consists of multiple talents that can execute a comprehensive strategy.
We can run ads, create TikToks and Reels, and dedicate the time needed to engage with your audience and grow your following with more hands on deck and talent specialized in specific areas.
Say goodbye to being the one person expected to write copy, design graphics, film video content, develop websites, fidget with email campaigns and CRM, and oversee all the marketing for a brand that means so much.
Like the backcourt on a basketball team, Backcourt Marketing is here to defend your brand, assist you, and help you score.
Getting Started
Meet one-to-one with us so we can understand the goals you are trying to achieve through social media.
We’ll provide the strategy and tips to reach your goals based on your target audience.
We’ll work with you to securely obtain credentials to manage your social platforms.
You’ll approve your custom easy-to-review content calendar.
This setup process is typically 2-3 weeks.
Once we’ve launched, your social media is done for you! We’ll meet monthly to stay aligned and on target!
Social media
Services
Social Media Management
We offer three tiers to enhance your brand and social media presence online. Each tier is presented to optimize your business and to build the know, like, and trust factors with your ideal clientele in mind.
Tier 1: Ongoing Social Media Management
Available as a 3-Month Partnership or 6-Month Partnership- 3 posts/Reels per week to Instagram, Facebook, LinkedIn & Twitter
- Customized, branded social media graphics
- Attention-grabbing, optimized social media captions
- Brand Questionnaire
- Scheduling of posts
- Content calendar
- Monthly meeting to review analytics and plan upcoming promotions & calendar of events
Tier 2: Ongoing Social Media Management
Available as a 3-Month Partnership or 6-Month Partnership- 5 posts/Reels per week to Instagram, Facebook, LinkedIn & Twitter
- Customized, branded social media graphics
- Attention-grabbing, optimized social media captions
- Brand Questionnaire
- Scheduling of posts
- Content calendar
- Social media contests driven towards promotions
- Monthly meeting to review analytics reports and plan upcoming promotions & calendar of events
Tier 3: Ongoing Social Media Management
Available as a 3-Month Partnership or 6-Month Partnership- 7 posts/week to Instagram, Facebook, LinkedIn & Twitter
- Customized, branded social media graphics
- Attention-grabbing, optimized social media captions
- Brand Questionnaire
- Scheduling of posts
- Content calendar
- Social media contests driven towards promotions
- Monthly meeting to review analytics reports and plan upcoming promotions & calendar of events
- Bonus Engagement & Stories
Additional Services
LinkedIn Human Method
We will perform lead generation for your LinkedIn profile by establishing a member of your team as an industry expert online and booking appointments with warm leads who already know and trust you.
Online Advertising
We will run test campaigns to obtain potential leads. We will work together to create lead magnets that resonate with your ideal clientele. From there, we will gather data on the best course of action moving forward and work with you to decide if alternate strategies would be more successful on an ongoing basis, as well as continuing to target those who showed interest but did not become leads.
Includes: Facebook advertising, LinkedIn advertising, and Google Ads
Pinterest Management
- Set up and/or Organize current boards
- Design and Pin – Per Week
- 1 Blog
- 2 Product/Services
- 2 Repins
- Pin to Multi-boards
- Support Community Pins
Influencer Outreach / UGC
We’ll strategically vet influencers in your niche and build a program to recruit real-life testimonials on an ongoing basis.
We’ll prioritize developing long-term relationships with key, loyal influencers and handle the communications and fulfillment.
Let’s take a look through Social Media Marketing for Dummies, circa 2010! Nothing has changed much since then, right? 🤓 Megan from Backcourt Marketing and Caitlin with @coppertheorycreative fill us in on how a few things have definitely changed over the years!
#SocialMediaMarketing #DigitalMarketing #SocialMediaTrends #MarketingChanges #ContentStrategy
Is your marketing manager hounding you for new photos and videos? If you said yes, that just means they’re doing their job. 👏
Well, wait no more, as the team at Backcourt Marketing can help them and you out!! Our team specializes in bringing your brand to life or giving it a much-needed refresh with half or full day video/photoshoot sessions at your place of business. 🎥
Before the shoot, we sit down with you to plan everything out, so the final product is exactly what you need. Interested in learning more? Send us a message!
#AZMarketingAgency #BrandingAgency #SocialMediaManagers #MarketingManager #BrandRefresh #BrandStrategy #VisualStorytelling
Stop it, we’re blushing 🤭
#AgencyLife #AZMarketing #MarketingAgency #SocialMediaManagers
Not to brag, but…yep, we did that.
With each client we work with, we seek out the parts of their business that will capture attention and make them memorable. That’s what we did for this client, for whom we developed a Reels campaign surrounding the visual results of one of their services. We told the story of this service’s progression through a series of videos and follow up photo posts.
Not only that, but we knew how important it would be to have timely responses to comments on this videos. We maximized engagement by closely monitoring this campaign’s activity and popularity.
The results? This client’s Instagram account has been insanely more visible than ever before, reaching millions of engaged potential customers and leading to a huge increase in actions taken on the page. We love to see it.
Results look different for every client we work with. If you want to start seeing your social media efforts look more like this, reach out to us and let’s brainstorm strategies together.
#SocialMediaTips #MedSpaSocialMedia #HealthcareSocialMedia #SocialMediaAgency #MarketingTips
Social media builds awareness.💡 Email builds connection. ✉️
When you combine the two? That’s where the real momentum happens.
Social media is the spark 💥—where your audience discovers your brand, learns what you stand for, and engages with your content. But email? Email is where you follow up, go deeper, and keep the conversation going with the people who are already interested.
Think of it like this:
Social gets them in the door.
Email invites them to stay.
Together, they work to turn attention into action—and likes into leads.
Email marketing gives you a direct, distraction-free channel to deliver value, share updates, and keep your brand top of mind. It’s personal, it’s measurable, and when done right, it drives serious ROI.
That’s why we’re so excited about a new addition to our services that’s coming soon. 👀
If you`re ready to take your content strategy to the next level and want to make the most of the attention you`re earning online… stay tuned.
📩 Big things are coming.
#AZMarketingAgency #EmailMarketing #MarketingStrategy
Listen, if you can find yourself a reliable, talented, and trustworthy intern to manage your business` social media, that’s amazing and you should upgrade them past intern status. In our experience, however, we’ve too often witnessed the struggles of companies who keep going through interns to do their social media. IT SHOWS!
If you’re ready to take this part of your marketing strategy seriously, start with a quick social media audit today. Head to the link in the bio to book yours!
#SocialMediaMarketers #MarketingStrategy #MarketingTips
Social media isn’t just a place to post photos and hope for the best—it’s one of the most under-leveraged tools for business growth.
We’re breaking down 3 reasons social media is a goldmine for your business (and no, it’s not just about going viral). 🥇
→ It gives your brand daily visibility without paying for eyeballs.
→ It builds a pipeline of trust before anyone hits your website.
→ And it gives your business a platform to be remembered—not just found.
Here’s the truth: if you`re not using social strategically, you`re leaving serious opportunity on the table.
At Backcourt Marketing, we help B2B, tech, and service-based companies turn social media into a lead-generating, brand-elevating machine—so you can spend less time worrying about what to post, and more time closing the deals that come from it.
If your content isn’t pulling its weight, it’s not your fault—but it is fixable.
📩 Send us a message to start turning your social media into a goldmine today.
#MarketingTips #SocialMediaMarketing #MarketingAgency
We remember and honor those who made the ultimate sacrifice for our freedoms. 🇺🇸
Hate the latest Instagram feed layout update? 🤪
Times like these are a great opportunity to evaluate your social media strategy. We know you’ve heard us talk about consistency A LOT, and yes we still believe in having a full brand developed.
However, social media is a platform that enables you to show your true personal brand - AKA behind the scenes, a day in the life of, the not-so-perfect content. And guess what? We want to see it!
Show us the REAL you. Go ahead, we dare you!
#AZMarketing #MarketingTips #MarketingAgency #BrandingTips #InstagramUpdate
May your social media feeds be filled with only holiday joy today. ☃️ 🎅 Merry Christmas from the Backcourt Marketing team!
