Up Your Social Media Game
Your trusted Social Team
Make consistent touchpoints with your future customers—Save time and outsource to a marketing team that brings you results.
Engagement
Capture Online Attention
Expert Advice
See Our Case Studies
Done for you
Social Media Management
outcomes
When you don’t prioritize social media marketing…
Your competitors will have a more impressive online presence than you and win the business that could be yours.
Potential customers may assume your business is no longer operating.
You’ll experience marketing staff turnover and an inconsistent brand.
You’ll be limited to a tunnel-approach to social media, not maximizing all the features it has to offer.
You’ll continue to spend your valuable time managing social media and keeping up with all its updates.
You’ll miss out on new business opportunities.
Impact
Level Up Your Marketing
With Backcourt Marketing, you’ll have a trusted social media team working to amplify your brand at all times. Our social media services will take the strain of hiring marketing employees off your back.
The Solution
– Take the massive task of social media off your plate
– Focus on what you’re best at and…
– Leave it to a team of experts to make sure your social media is working to build your business.
– Start making waves and capturing online attention from your ideal customer.
– Hear more people talking about your business and start selling more.
Resources
Resources
GET STARTED WITH THESE RESOURCES
The Engagement Guide
5 Fundamentals of a Winning Social Media Presence
1:1 Social Media Audit
Your team
Meet Your Team
Megan
CEO / Founder
13+ years in social media marketing
Brandy
Project Manager
Ashley
Content Manager
Kimberly
Content Manager
Hiring one person to do your social media means expecting a unicorn.
A social media team consists of multiple talents that can execute a comprehensive strategy.
We can run ads, create TikToks and Reels, and dedicate the time needed to engage with your audience and grow your following with more hands on deck and talent specialized in specific areas.
Say goodbye to being the one person expected to write copy, design graphics, film video content, develop websites, fidget with email campaigns and CRM, and oversee all the marketing for a brand that means so much.
Like the backcourt on a basketball team, Backcourt Marketing is here to defend your brand, assist you, and help you score.
Getting Started
Meet one-to-one with us so we can understand the goals you are trying to achieve through social media.
We’ll provide the strategy and tips to reach your goals based on your target audience.
We’ll work with you to securely obtain credentials to manage your social platforms.
You’ll approve your custom easy-to-review content calendar.
This setup process is typically 2-3 weeks.
Once we’ve launched, your social media is done for you! We’ll meet monthly to stay aligned and on target!
Social media
Services
Social Media Management
We offer three tiers to enhance your brand and social media presence online. Each tier is presented to optimize your business and to build the know, like, and trust factors with your ideal clientele in mind.
Tier 1: Ongoing Social Media Management
Available as a 3-Month Partnership or 6-Month Partnership- 3 posts/Reels per week to Instagram, Facebook, LinkedIn & Twitter
- Customized, branded social media graphics
- Attention-grabbing, optimized social media captions
- Brand Questionnaire
- Scheduling of posts
- Content calendar
- Monthly meeting to review analytics and plan upcoming promotions & calendar of events
Tier 2: Ongoing Social Media Management
Available as a 3-Month Partnership or 6-Month Partnership- 5 posts/Reels per week to Instagram, Facebook, LinkedIn & Twitter
- Customized, branded social media graphics
- Attention-grabbing, optimized social media captions
- Brand Questionnaire
- Scheduling of posts
- Content calendar
- Social media contests driven towards promotions
- Monthly meeting to review analytics reports and plan upcoming promotions & calendar of events
Tier 3: Ongoing Social Media Management
Available as a 3-Month Partnership or 6-Month Partnership- 7 posts/week to Instagram, Facebook, LinkedIn & Twitter
- Customized, branded social media graphics
- Attention-grabbing, optimized social media captions
- Brand Questionnaire
- Scheduling of posts
- Content calendar
- Social media contests driven towards promotions
- Monthly meeting to review analytics reports and plan upcoming promotions & calendar of events
- Bonus Engagement & Stories
Additional Services
LinkedIn Human Method
We will perform lead generation for your LinkedIn profile by establishing a member of your team as an industry expert online and booking appointments with warm leads who already know and trust you.
Online Advertising
We will run test campaigns to obtain potential leads. We will work together to create lead magnets that resonate with your ideal clientele. From there, we will gather data on the best course of action moving forward and work with you to decide if alternate strategies would be more successful on an ongoing basis, as well as continuing to target those who showed interest but did not become leads.
Includes: Facebook advertising, LinkedIn advertising, and Google Ads
Pinterest Management
- Set up and/or Organize current boards
- Design and Pin – Per Week
- 1 Blog
- 2 Product/Services
- 2 Repins
- Pin to Multi-boards
- Support Community Pins
Influencer Outreach / UGC
We’ll strategically vet influencers in your niche and build a program to recruit real-life testimonials on an ongoing basis.
We’ll prioritize developing long-term relationships with key, loyal influencers and handle the communications and fulfillment.
Hate the latest Instagram feed layout update? 🤪
Times like these are a great opportunity to evaluate your social media strategy. We know you’ve heard us talk about consistency A LOT, and yes we still believe in having a full brand developed.
However, social media is a platform that enables you to show your true personal brand - AKA behind the scenes, a day in the life of, the not-so-perfect content. And guess what? We want to see it!
Show us the REAL you. Go ahead, we dare you!
#AZMarketing #MarketingTips #MarketingAgency #BrandingTips #InstagramUpdate
May your social media feeds be filled with only holiday joy today. ☃️ 🎅 Merry Christmas from the Backcourt Marketing team!
Did you check out the November issue of @tempecitylifestylemagazine? We`re featured!
Take a look at the tips for increasing engagement that our Founder, Megan Ferguson, has to share. Head to the link in our bio to learn more.
#SocialMediaTips #MarketingAgency #MarketingTips #Marketers #AgencyLife #TempeBusiness
Welcome to the backcourt. Take a tour with us!
Backcourt Marketing is a full-service social media marketing agency located in Phoenix, Arizona, servicing clients nationwide. We’ve worked with those in the B2B space, tourism, education, eCommerce, fitness, software, manufacturing, and many more!
Save this post to access our summer offer and send us a message to get started!
Here’s how we turned Instagram Engagement into Podcast Listenership…
We employed our Instagram engagement tactics to try and expand their audience. The main focus of the Instagram strategy was to locate and follow as many profiles related to the podcast’s audience as possible.
In the end we INCREASED their impressions by 180%, profile visits at 80%, and followers by 171.
If you’re ready to increase your engagement, clientele, and online presence - schedule your free consultation today, https://bit.ly/3YcVTph!!
Click the link in Bio!
Our CEO was featured in the Fox Fractional blog.🎊
“The key to leading teams and driving results as a fractional CMO lies in clear goal-setting, building strong relationships, leveraging expertise, focusing on data-driven decisions, and maintaining flexibility. But primarily, it`s about empowering the internal team. Since execution frequently falls on the internal team members, you have to be their ally by providing them with the knowledge, tools, and autonomy to do their job even better. Empower them to foster a sense of ownership by giving them skill development opportunities and the chance to drive results independently.”
To learn more about Leading as a Non-Full-Time Employee visit @foxfractional or the link in our bio.
What’s most effective when it comes to your content?! It’s not the format or platform, the effectiveness of your content relies on your messaging. Clear, consistent, and authentic messaging resonates with your audience and reinforces your brand identity.
Tips for Effective Messaging:
✅ Know Your Audience: Understanding your audience’s needs, preferences, and pain points is crucial. Create your content to address their specific concerns and use language that resonates with them.
✅ Be Consistent: Consistency in messaging helps build brand recognition and trust. Your tone, style, and messaging should align across all platforms through your content.
✅ Tell a Story: Storytelling is a powerful tool for connecting with your audience. Share your brand’s story, and customer success stories. Stories humanize your brand and make it more relatable.
Follow @backcourtmarketing for weekly tips just like this!
Here’s our #1 tip for the week 🤩
Level Up Your Instagram Game with Interactive Features: Unleash the Power of Polls, Quizzes, and Q&A Sessions.
Feeling stuck in a rut with your Instagram strategy? Struggling to spark engagement and get your audience talking? Well, Interactive features are here to save the day!
Gone are the days of desperate pleas for likes and comments. The new Instagram landscape rewards content that fosters genuine interaction and creates a two-way street with your audience. This is where interactive features come in – they`re a fun and engaging way to get people talking without resorting to pushy tactics.
If you want to implement a new strategy in your strategy, send us a DM✨
How often do you tap into your strong contact list on LinkedIn? 🔍
While other platforms may be changing and the interest is shifting - LinkedIn is our specialty. The LinkedIn Human Method has allowed us to grow our clients’ CRMs. If you are thinking about LinkedIn and where to start, start HERE. Start by clicking the link in the bio and schedule a complimentary call to review your account and the success you can have! You don’t wanna miss it.
One of the questions we get asked the most is "do you offer VIP Days?" - and the answer is simple: YES!
It`s important to us to work with our clients in a way that is in their best interest. This is how we develop long-term relationships and we love that we`re able to truly develop relationships with our clients this way. Are you ready for your VIP DAY? If you have any other questions about our services, comment or feel free to shoot us a DM.
