Case Study
Clothing Brand
The Power of a Brand With a Sense of Humor
Who
We were excited to work with a political satire apparel and merchandise company that knew the value of a great meme.
What
This client was a new brand looking to get its name out on social media. The client was hoping to build the brand into a subscription model of political cartoons on t-shirts.
How
We applied a full-scope social media strategy encompassing brand awareness.
Our focus was to build the pages, promote new releases of apparel, and drive traffic to their website.
We ran strategic ads around specific products while posting organically on a daily basis and connecting with influencers who aligned with the brand’s values.
We shared viral memes and gained attention for the brand with the art of balancing a touch of controversy with relatable humor. We lined up our content with current events in the world to boost engagement.
Results
We increased both reach and engagement consistently over a week-to-week basis across all channels.
The Facebook page grew up to 39,000 followers and maintained a high level of engagement, with at least half of their posts reaching an engagement rate over 10%