Engaging Podcast Listeners on Social Media

Wildcat Country is a University of Arizona Athletics-focused podcast that discusses all things Arizona sports fans love.

The hosts of this podcast are extremely familiar with Twitter and have done a great job reaching the many opinionated sports fans that are on the platform. However, they were not familiar with Instagram and were missing out on the similar opportunities to reach more potential listeners on that platform.

Backcourt Marketing became the proud sponsor of Wildcat Country, largely due to its founder’s allegiance to Arizona sports. With that, we employed our Instagram engagement tactics to try and expand their audience.

The main focus of the Instagram strategy was to locate and follow as many profiles related to University of Arizona sports as possible.

Establishing the podcast in the center of all sports news and events was crucial. From there, we used the page to repost and bolster these other university sports pages. Highlighting accomplishments and victories in our stories was a simple way to get people to interact with our page. As a sports podcast, the topic of conversation can vary day to day. So, engagement was done on daily basis to work with recent events and news (about 5 minutes a day on average). The podcast would also highlight and tag their guests in video posts. It was important to repost those on the story as well to increase visibility.