When Branding & Social Media Combine Forces

Our client was an oncologist for over 40 years. Throughout his career, he was challenged philosophically, mentally, and spiritually to discover the science of purpose. As an established author, he was able to write on his findings.

Our client needed to create a social media brand from scratch. He had no digital presence on his Instagram, Facebook, or Twitter accounts and knew he could not get publicity for his new book without an online presence that reflected his credibility.

Backcourt Marketing partnered with the branding experts at Copper Theory Creative to build a strong foundation for our client’s brand by creating consistent posts on his social media profiles, creating graphics that reflected his website style, and conveying his thoughts by creating content based off his book and his website content.

Backcourt Marketing utilized Instagram and Twitter engagement strategies to grow the client’s following. These were a big driver of the increase in the engagement of the page overall.

Backcourt Marketing further customized their approach to his social media by experimenting with an unconventional, an alternative platform called Gab. This platform is a hotspot for our client’s target audience. Each post was posted to related groups to create better reach and increase engagement.