Case Study
Physician Skin Solutions
Social Media Facelift For Medspa Injects New Level of Brand Recognition
Who
Physician Skin Solutions is a medical office in the West Valley of Arizona that provides aesthetic services including Botox, lasers, CoolSculpting, facials, and more.
Dr. Shannon Maltais is a well-sought-after doctor for her 20+ years of expertise in enhancing beauty through natural-looking interventions.
What
The Physician Skin Solutions brand underwent a facelift of its own, thanks to the expert team at Copper Theory Creative. Next, they needed to establish a consistent image online that reflected the skilled services they provide in a professional and inviting environment. Likewise, their social media presence needed a strategy that was intentional and organized. They called upon the social media team at Backcourt Marketing to take over the social media management, drive results that brought customers in the door, and relieve their internal staff of scrambling to keep up with provider promotions. Medspa social media requires close attention to detail and a focus on differentiation.
How
It wasn’t all about aesthetics for this beauty brand. The magic happened when we revealed the authenticity of the brand, showing the lightheartedness of the staff and the not-so-pretty process behind achieving great skin. These authentic videos made Physician Skin Solutions an even more inviting place to visit, showing customers who have been thinking about prioritizing their skincare that they are welcome and understood.
We developed a Reels campaign surrounding the visual results of one of their services. We told the story of this service’s progression through a series of videos and follow-up photo posts.
Not only that, but we knew how important it would be to have timely responses to comments on this videos. We maximized engagement by closely monitoring this campaign’s activity and popularity.
Results
Increasing Instagram profile reach by 4771% is not something you see every day. This client’s Instagram account became insanely more visible than ever before, reaching millions of engaged potential customers and leading to a huge increase in actions taken on the page. We love to see it.
Results look different for every client we work with. If you want to start seeing your social media efforts look more like this, reach out to us and let’s brainstorm strategies together.
