Case Study
O Lanje Clothing
A brand new, luxury women’s fitness apparel brand
Who
A brand new, luxury women’s fitness apparel brand
What
This client was taking its very first steps in marketing its new business, starting with launching its social media presence. Starting from scratch, they needed to be strategic about their budget and resources.
How
We started with engagement on Instagram to get the client’s new account in front of its target audience. We then implemented an organic launch announcement to build up hype around the brand.
We created an influencer outreach campaign to utilize the reach of bigger accounts to grow that of the client’s.
After hitting off our organic efforts, we layered in Facebook ads to get that first sale on the website. We coordinated around holiday sales and strategized promotions to grow this momentum.
Results
Within 3 months, we reached 5,200 people on Instagram and got 46 website clicks, all starting from 0.
The client succeeded in getting their first sale and it kept growing from there!
One of our influencer collaborations resulted in 1,000 views, 58 likes, and 36 comments.
