Case Study
Phone Case & Tech Company
Expanding Online Reach with video
Who
A phone case and technology accessory company based in Idaho, USA
What
The client was focused on expanding their audience on Instagram as well as creating a profile on TikTok.
How
We began by creating more short-form video content (TikToks and Instagram Reels) in combination with posts displaying/linking products. We also fostered relationships with micro-influencers to test and review our products. In addition, we also held giveaways for free products monthly.
Results
Utilizing Instagram reels and TikTok, we created content that saw over 43,000 views over both platforms in just a few months.
Before we began, this client had no account on TikTok and no video content on their feed on Instagram. Now they have an established page with their products at the center of attention.
We also reached out to influencers on Instagram to review and post our products in return for those same products. This was a great success when we connected to people in the technology niche.
Our client shipped out the materials for the creators and most posts were up the next week after connecting. The creators were then tagged and reposted accordingly.
