Case Study
Restoration Company
Unconventional Social Media Strategy Works Wonders for Restoration Business
Who
We worked with a local restoration company that provides 24/7 emergency services for water, fire, mold damage, and more in Phoenix and its surrounding areas. The restoration industry has a tendency to flood with bad practices that leave customers in vulnerable situations. The company’s founder was determined to establish his company’s reputation as the trustworthy choice online.
What
It’s not often you hear about a water restoration company using LinkedIn for marketing. However, we knew the LinkedIn Human Method was a perfect fit for this company’s founder.
How
After the brilliant minds of our partners at Uncorked Media worked their magic to develop a marketing plan that included a deep dive into their brand messaging, we took over the company founder’s LinkedIn and developed content that reflected his thoughtful expertise. We wrote a series of posts using a straightforward tone that reflects the owner’s in-person presence to lift the veil on some bad practices in the industry that consumers need to watch out for. We developed a content strategy focused on restoring trust and educating about the company’s services. We branded the founder as the go-to guy for all things surrounding disaster prevention.
Alongside a robust content strategy, we used LinkedIn Sales Navigator to curate a list of commercial property managers, facilities operations experts, and key members of the company’s target audience.
We connected the founder with 100 members of his target audience weekly and engaged with them using a direct message flow designed to yield results.
Results
In four months, we got this restoration company 29 high-quality leads from companies interested in the offer we provided them, which was a site walk-through.
The founder’s profile views from decision-makers at companies that fit his exact target climbed at a steady pace, nearly doubling within the first week of posting to his page. From our Sales Navigator searches, we were able to create a list of more than 10,000 contacts that fit the company’s ideal customer profile.
Most importantly, this local restoration company now has a consistent and active flow of leads through all times of the year. In an organized and efficient setup, their team has a steady pipeline from which they can come in and close as they please.
