Helping a Sports Decor Company Win on Social Media

TheFan-Brand.com is a sports decor online retailer. Their eCommerce website sells signage for man caves, bars, and more, featuring the logos of hundreds of college teams, the NHL, all military branches, and more. When they introduced themselves to us, we knew they were just our kind of style.

TheFan-Brand.com had barely ventured into social media at the time. As a growing online store, it was time for them to take their social media presence to the next level and build a trustworthy brand. It became our goal to increase organic reach on Instagram and Facebook, while also introducing them to the possibilities inside of TikTok.

Backcourt Marketing put its heads together to develop a content calendar that incorporated their sales and promotions surrounding holidays and sporting events with contests to drive engagement. We also aimed to create content that resonated with their target audience of sports fans.

We turned around their look on Instagram by designing graphics that were consistent to establish their brand awareness.

But, we couldn’t stop at just posting. Instagram engagement was an important part of our strategy. We drove followers up through contests encouraging users to tag their friends, we shared daily Instagram Stories to increase the reach of every post, and made sure to follow and engage with all kinds of relevant accounts that would help drive The Fan-Brand’s growth. We encouraged followers to share their own user-generated content of the products purchased from their store.

We broke them into the TikTok market, creating videos of their products to showcase their appeal and quality. We brought Reels to their Instagram and gave their profile a whole new look.