by Megan Coghlan | Aug 16, 2024 | Uncategorized
Is Content Still King? Here’s Our Take: In the continuously evolving world of marketing and digital communication, one phrase has remained steadfast: “Content is King.” This mantra, originally popularized by Bill Gates in a 1996 essay, highlights the...
by Megan Coghlan | Jun 28, 2024 | Uncategorized
If you’re an Instagram user or a business relying on the platform for engagement and growth, you’ve likely heard the buzz surrounding Instagram’s recent algorithm updates. These changes have created controversy and confusion among many users and...
by Megan Coghlan | Mar 6, 2024 | Uncategorized
In the constantly evolving world of social media, where competition is high, the importance of engagement shouldn’t be overlooked. It’s not enough to simply post content and disappear, hoping your account will grow. In fact, the strategy of “posting and...
by Megan Coghlan | Jan 22, 2024 | Uncategorized
Staying ahead of the curve is essential for a social media marketing agency like ours. Since social media changes so rapidly, we try our best to predict any changes. As we step into 2024, we believe the dynamics of social media are poised for some interesting shifts....
by Megan Coghlan | Dec 14, 2023 | Uncategorized
As the demand for an effective social media presence grows year after year, more marketers realize the complexities of making that happen. When marketers do social media on their own, they quickly realize all the skills they need to acquire: writing, graphic design,...
by Megan Coghlan | Nov 6, 2023 | Uncategorized
Anyone who uses Instagram as a marketing tool needs to understand that engagement is just as important (if not more) as posting content to their feed. What exactly is Instagram engagement? Engagement includes a variety of organic tactics to gain visibility, increase...
