The Power of User-Generated Content: How to Boost Your Marketing Strategy and Drive Sales
User Generated Content (UGC) has risen to the top of every big company’s marketing strategy. You may or may not have yet heard of UGC but not to worry, we will cover how powerful UGC is for your social media marketing strategy, how and why UGC became so popular recently, ways to use UGC for […]
5 Things Marketers Need to Know About ChatGPT
Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing agency, content creation is basically the biggest […]
How to NOT Waste Time on Social Media
Who here has spent what felt like 10 minutes scrolling through their phone…and then looked at the clock and realized an hour has actually just passed by? Who here has ever felt just a little bit attacked by their Apple weekly screen time report? Almost everyone has a general awareness of the bad sides of […]
Five Instagram Engagement Best Practices
Instagram has so many different ways for creators to grow. If you’re spending any time making social media content for your business, engagement is a crucial way to make sure that content reaches not only enough people but the right people. At Backcourt Marketing, we stick to five fundamental best practices when performing engagement for […]
How to Work with Influencers on Social Media
In 2022, brand marketing has become more accessible and easier than ever. Hundreds of businesses now work with influencers on social media, turning their ideal customer into their marketing partner. Gone are the days where you needed to hire a celebrity to endorse your product. Micro-influencers have become trustworthy voices driving customer purchase decisions in […]
Instagram Algorithm Changes: Everything You Need to Know
The fact that new social media websites and apps are popping up just about everywhere (ahem, Clubhouse) can be overwhelming. Now, throw in “algorithm changes” to your old faithfuls like Instagram, Facebook, and YouTube and it can be easy to feel defeated. One second your business’ social media is doing great and the next, your […]
4 Ways to Increase Your Ecommerce Conversion Rate
Conversion rate is one of the largest pain points for eCommerce stores. A conversion rate is the percentage of users that take a desired action on your site. Maybe consumers aren’t buying the merchandise, or maybe products are left in an abandoned cart. Obviously, everyone prefers a higher conversion rate. A good conversion is between […]
A Beginner’s Guide to Clubhouse Rooms 2021
Clubhouse, one of the fastest-growing mobile apps, is the hot topic in the 2021 era of social media. What do you need to get started in Clubhouse? We’re glad you asked. We’ve created a beginner’s guide to break down what you need to know about Clubhouse rooms. Rooms can be about ANY topic Clubhouse contains […]
Best Practices for Instagram Engagement 2021
Instagram has so many different ways available to creators for growth. If you’re an entrepreneur wanting consistent organic growth, engagement is key! As social media experts at Backcourt Marketing, we’ve got 5 great tips for Instagram engagement. Take notes! Know your audience By now, you might already have a good idea of who your target […]
What are the best social media platforms for my business?
With so many different major social media platforms, it can be tough to figure out which platforms would work best for your business. To find out which social media platform you should focus on, look for which platform your target audience uses most. Then, focus the bulk of your efforts on that platform. Social media […]
