Understanding Instagram’s Latest Updates: How To Keep Your Content Alive
If you’re an Instagram user or a business relying on the platform for engagement and growth, you’ve likely heard the buzz surrounding Instagram’s recent algorithm updates. These changes have created controversy and confusion among many users and content creators. Let’s break down the two most significant updates and explore how you can adapt your strategy […]
The Power of Engagement: Why “Posting and Ghosting” Won’t Grow Your Social Media Account
In the constantly evolving world of social media, where competition is high, the importance of engagement shouldn’t be overlooked. It’s not enough to simply post content and disappear, hoping your account will grow. In fact, the strategy of “posting and ghosting” can be a disadvantage to your account’s overall growth. So, why is engagement so […]
3 Predictions for Social Media Trends in 2024
Staying ahead of the curve is essential for a social media marketing agency like ours. Since social media changes so rapidly, we try our best to predict any changes. As we step into 2024, we believe the dynamics of social media are poised for some interesting shifts. Here are three social media trends we expect […]
5 Reasons to Commit to Outsourcing Your Social Media in 2024 and Beyond
As the demand for an effective social media presence grows year after year, more marketers realize the complexities of making that happen. When marketers do social media on their own, they quickly realize all the skills they need to acquire: writing, graphic design, editing, video editing, organization, engagement, quick response times, being charismatic on camera, […]
Tips for Effective Instagram Engagement: How to Make the Best Use of Your Time on Social Media
Engagement includes a variety of organic tactics to gain visibility, increase reach and followers, and get posts in front of the right audience.
5 Qualities of a Winning Social Media Presence
What does it really mean to “win” on social media? Entrepreneurs and business owners of all sorts can often relate to one (of many) needs: They need to know that the time and money they’re investing in social media marketing is worthwhile. Winning on social media will look different for every brand, however, there are […]
Unthreading the Rumors: Your Guide to Navigating Threads
What is Threads? “Threads offers a new, separate space for real-time updates and public conversations… Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests– including the people you follow on Instagram and beyond,” according to the developers at Meta, the parent company of Facebook, Instagram, […]
The Future of Social Media Analytics
Trends often influence social media analytics. It’s safe to say that anyone who has ever touched the Internet is familiar with the concept of the “trend”. Whether the adjective “trendy” has been used to describe the latest Starbucks drink or piece of clothing, trends have become increasingly important, not only to the average person on […]
The Power of User-Generated Content: How to Boost Your Marketing Strategy and Drive Sales
User Generated Content (UGC) has risen to the top of every big company’s marketing strategy. You may or may not have yet heard of UGC but not to worry, we will cover how powerful UGC is for your social media marketing strategy, how and why UGC became so popular recently, ways to use UGC for […]
5 Things Marketers Need to Know About ChatGPT
Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing agency, content creation is basically the biggest […]
