by Megan Coghlan | Mar 21, 2018 | Uncategorized
When you start a business, one of the biggest steps you make is determining who your target audience is. Every service out there has an ideal customer with specific needs and patterns that a business strives to understand. In this sense, social media is actually no...
by Megan Coghlan | Mar 15, 2018 | Uncategorized
As a college student at the University of Arizona, I was in the same boat as many of my fellow students trying to decide what to do after graduation. But, I was sure of two things: I liked to write and I liked sports. I applied on a whim for a job with the student...
by Megan Coghlan | Mar 5, 2018 | Uncategorized
As part of Backcourt Marketing’s mission to assist, we find it important to keep our partners informed on the constantly evolving world of marketing. Through this ever-changing industry, we are always learning new things and making sure we stay current with our...