As the demand for an effective social media presence grows year after year, more marketers realize the complexities of making that happen. When marketers do social media on their own, they quickly realize all the skills they need to acquire: writing, graphic design, editing, video editing, organization, engagement, quick response times, being charismatic on camera, peak creativity, and so much more. So they try to hire internally, then quickly realize that one person can’t be a perfect unicorn for all their social media marketing needs. They might keep trying again and again, spending more money on employees who turn over and can’t always be relied upon. In comes the solution: Outsourcing your social media to a team that covers everything you didn’t even think of.
In 2024, we can expect brands will invest further in leveraging social media to increase sales. Having a reliable team to advocate for your brand online will be important for a number of reasons. Here is why outsourcing is a great choice for yours.
- 2024 Will Be Unprecedented
Each new year comes with new challenges and events that ultimately affect your business. Right now, well, a lot is going on. Business owners and marketers must consider how the events happening in the outside world will affect their operations and sales. A number of factors will play a role in 2024, including:
-It is an election year
-Middle Eastern tensions continue to rise
-The Russia-Ukraine war goes on
During election years, political ads and noise invade the airways and are louder than all else on the media outlets and promotional soundboards your business participates in. This means your marketing has to speak even louder and compete harder to get the attention of your customers. Hiring a social media team that monitors the success of your content will ensure your business is doing what it can to hold a strong online presence.
- AI is on the rise
The rise of AI calls for an outsourced social media team for a couple of reasons:
- You need humans who know how to use it.
Learning every emerging AI tool is not something you need to add to your to-do list as a marketer. Unless, of course, that is your job.
A team of social media marketers is well versed and familiar with the AI features that help build a powerful social media presence. Look for a team that stays ahead of the curve with new technology and monitors these unique opportunities for your brand. Outsourcing allows you to tap into a wealth of experience and ensures that your social media strategy aligns with your overall business goals.
- You need humans, period.
With the rise of AI comes the rise in demand for human connection and the favorite word of 2023…authenticity. When you work with a team of advocates for your brand like Backcourt Marketing is, you’re working with people who take the time to understand your target audience. AI can’t replace the relatability, humor, and understanding that your brand can communicate to those who will listen. After all, there are five fundamentals to a great social media presence that AI can only deliver a small percentage of.
- It’s cost-effective
Contrary to common belief, outsourcing your social media is a cost-effective strategy. While hiring an in-house social media team may seem like a straightforward solution, it comes with hidden costs such as employee benefits, training, and additional office space. On the other hand, outsourcing provides a transparent cost structure with no hidden expenses.
While we’re here, let’s talk about turnover. Any business owner knows how expensive it is to have employees keep coming and going, especially when they need training. We see it often, a brand hires a social media manager that didn’t work out, so another 3 months go by while they search for someone else and no social media content is posted. Now the account has to work harder to revive itself. Hiring a team that’s dedicated to your brand means your social media presence is consistently being worked on.
As businesses gear up for 2024, statistics indicate that global spending on social media advertising is expected to reach $192 billion. Outsourcing allows you to access professional services and keep up with the competitive digital landscape without the financial burden of maintaining an in-house team.
- Do you really have time for it?
Managing social media effectively can be a time-consuming task, especially for small and medium-sized enterprises where resources are often limited. According to a survey conducted by The Manifest, 47% of small businesses manage their social media in-house. However, with the increasing demands on their time, many are realizing the need to allocate resources more efficiently.
Outsourcing your social media frees up valuable time and resources that can be redirected towards the marketing tactics that complement social media, making your strategy even more powerful. This not only improves overall productivity but also allows your team to focus on what they do best. If you can handle other marketing internally, like email, photography, or SEO, your social media team can work alongside you to make sure your efforts work hand-in-hand. At Backcourt Marketing, we take into account all your marketing efforts so that we can build a social media strategy that helps make it all successful and cohesive.
- Leave it to the experts
The social media landscape is constantly evolving, with algorithms changing and new features being introduced regularly. Over here, we feel like Meta changes its layout just about every five minutes! Staying ahead of these updates requires not only time but also specialized knowledge. Outsourcing your social media to experts in the field ensures that you benefit from their up-to-date knowledge and strategic insights.
As businesses gear up for 2024, investing in experts who understand the nuances of each platform can make a significant difference. Outsourcing allows you to tap into a wealth of experience and ensures that your social media strategy aligns with your overall business goals.Want to start working with an outsourced social media marketing team? Start with a 15 minute mini marketing audit with the experts at Backcourt Marketing today!
