Fitness is one of the top 5 most popular categories on Instagram. This makes the social platform a perfect opportunity for fitness trainers and local gyms. Like it or hate it, exercising is a crucial aspect for getting in shape. We can eat kale all we want, but if rock hard abs or Michelle Obama arms is your goal, you gotta hit the gym. Instagram users are well aware of this. The only problem is getting them to choose to workout over staying at home. This is why we’ve laid out the top 5 Instagram tips for local gym’s on how to increase engagement, and convert netflix memberships to gym memberships.
1. Use Instagram Stories to Show Your Workouts
Most people who aren’t already at the gym are afraid to go because they wouldn’t know what to do. Equipment can be intimidating if you don’t know how to use it. However, showcasing different workout routines can help your viewer pick and choose what fits their needs best. For frequent gym visitors, it is always helpful to get inspiration from another fitness guru’s workout routine. Frequently change up the equipment and exercises, and people will keep coming back for more lessons.
For the local boxing gym we work with, the Instagram stories give both current members something to look forward to and future members the opportunity to see the workouts and atmosphere. Make sure to add your location to the post to draw more views from people in your area.
2. Highlight Your Existing Clients and Mention Their Accomplishments
People are driven by success stories. If she can do it, then so can I. Not only will highlighting your clients show that you care for your customers, but it will inspire viewers that change is possible. Wish your frequent customers happy birthday, or congratulate them when they reach a goal. Fitness is a personal journey. Engage with your community and follow them along their paths. Take notice when they accomplish something. This will make your clients feel like they are a part of a well-supported group, and others will want to be a part of it.
3. Show How To Work Out Specific Areas
Pick a body part of the week, and showcase how to work out this specific area. For example, teach your audience how to work out their arms. Showcase how to use the equipment necessary for this and how to use it correctly. People appreciate the information, and it gives them something to try out at home to make themselves ready to come into your gym.
4. Create a Weekly Content Schedule
Use the ever-trending #motivationmonday hashtag, #TransformationTuesdays, and workout tips on Wednesdays. A routine gives followers something to look forward to and it lifts the burden of coming up with new content to post each week. Stick to a specific schedule and it will be easy to plan out your feed for the following weeks. You will still maintain a variety of beneficial content and take advantage of those engagement-boosting hashtags and themes. We were able to boost engagement for our local boxing gym client by 60% by using strategic hashtags and Instagram stories. Likewise, this got more people through the door to workout.
5. Distinguish Yourself From the Rest
Being one of the top 5 categories on Instagram may provide a great opportunity for gyms, but it also means there are millions of other accounts trying to sell the same thing. What does your business do differently that makes you unique? Maybe you offer kickboxing classes for just women. Or you offer personal training for free on certain memberships. Whatever it is that makes you different, make sure to highlight it.
So are you ready to up your Instagram game? Follow these five steps and we can ensure you your community will start to grow.
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