How to Improve Your Digital Presence During a Pandemic

A pandemic is the time to evaluate your digital presence

Just when you were finally getting the hang of your 2020 marketing plan and you felt like your business was on its way towards reaching its Q1 goals…wham! Hello, Coronavirus.

Sound like your sentiments exactly? A large majority of business owners have now become remote workers and are trying to maintain control (and sanity) over what they worked so hard for. If one thing is certain, it’s that we have control over our digital presence and the brand message we’re sharing with our customers and prospects. This pandemic in general has proven the importance of having a functional and active online presence. Businesses have retreated back to social media to keep customers updated and are adopting a much heavier digital format as a whole.  

Here are the facts:

  1. More people are online now
  2. Adspace is cheaper than ever

This is your opportunity to supercharge your digital presence and get straight to the consumer. Facebook just hit the 3 billion users mark. Now is your time to become prominent in the consumer’s mind and online is the way to go. Use this pandemic to gain a bigger audience and tell those followers why they want to be your customers.

So, where to start? If you’re truly lost and overwhelmed right now, it is a good idea to speak with a marketing expert who can help you organize your online assets and prioritize how to use them during this time. Right now, we happen to be offering this help for free.

The next step is to choose a platform that works best for your business and give your audience daily updates. And if you are sitting there thinking your business has nothing to do with digital and your customers aren’t online, you are mistaken. The beauty of social media is that you never know who will see what. Your audience might not be active on social media (even though that’s unlikely), but their kids, cousins, or parents most likely are. This is your time to build a community within your audience and stay top of mind. Nobody is going to remember the business or brand that did nothing during a pandemic.

It is also important to know that the major social media platforms have been stepping up to make running business more seamless. 

If you have products or vouchers you can sell online, now is the time to run Facebook ad campaigns to promote them to a larger audience. Adspace is cheaper than ever, so it’s a great time to test out different communications and see what kind of return they can bring you. (Contact us for a free two week trial of Facebook ad campaigns.) You may also try and see if you are eligible for a grant from Facebook to apply towards ad campaigns.

Instagram added gift card and food order stickers to add to your Stories. These allow viewers to shop your products right from Instagram. Viewers can re-share your story onto their personal platforms to extend your reach. You can also add a gift card CTA directly on your page. 

For those selling products online, the Google Shopping feature is now free. Retail merchants can make their products more visible online this way.

It’s time to build that digital presence you’ve been planning on creating all this time. Don’t know the first thing about digital marketing? We are here to help.

Schedule a FREE 30 minute consultation with a marketing expert here to create a pandemic-proof plan for your online presence.