How to Improve Your Digital Presence During a Pandemic

Just when you were finally getting the hang of your 2020 marketing plan and you felt like your business was on its way towards reaching its Q1 goals…wham! Hello, Coronavirus. Sound like your sentiments exactly? A large majority of business owners have now become remote workers and are trying to maintain control (and sanity) over […]

The Do’s and Don’ts of Dealing With Online Reviews

We get it, you hate online reviews. Chances are, you’ve maybe received a completely unreasonable negative review or two that has made you want to scrap online reviews altogether. It happens, you can’t please everybody. But don’t swear them off just yet. Customer reviews have become an essential component of the decision-making process. A significant […]

Backcourt Fundamentals: Instagram for Beginners

Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app happens to be down. We promise you […]

Backcourt Fundamentals: Twitter for Beginners

If you found yourself reading this article after spending the last hour setting up a Twitter page and trying to learn the difference between hashtagging and tagging, don’t feel bad. Twitter is a complicated tool, as it’s unlike any other social media platform. You are not crazy for thinking so. However, we promise that the […]

Why Conforming to the GDPR is Not So Bad for your Business

On May 25, 2018, the General Data Protection Regulation (GDPR) will go into effect, enforcing protection of EU citizens’ personal data. This means stricter rules about gaining consent from consumers for data and safer handling of this data when it comes to email lists, app permissions, and all the ways in which you digitally contact your […]

How to Encourage your Employees to Engage with your Brand on Social Media

Are you finally realizing social media needs to be a part of your marketing strategy? That it plays a huge role in promoting your business? It’s about time… You know your customers are on social media, but your employees are on there too, whether you like it or not. Often, it’s on company time. This […]

Spring Inspiration Corner: 3 Brands that Do their Digital Marketing Right

Brands doing social media marketing right

A few times a year, we’re going to share which brands been catching our eye our in the digital marketing space. This spring, we’re tipping our hats to three brands that have caught our eye with their creativity and consistency. Sprouts Sprouts Farmers Market is a supermarket chain serving 15 states across the U.S. It […]