The Power of Engagement: Why “Posting and Ghosting” Won’t Grow Your Social Media Account
In the constantly evolving world of social media, where competition is high, the importance of engagement shouldn’t be overlooked. It’s not enough to simply post content and disappear, hoping your account will grow. In fact, the strategy of “posting and ghosting” can be a disadvantage to your account’s overall growth. So, why is engagement so […]
Tips for Effective Instagram Engagement: How to Make the Best Use of Your Time on Social Media
Engagement includes a variety of organic tactics to gain visibility, increase reach and followers, and get posts in front of the right audience.
5 Qualities of a Winning Social Media Presence
What does it really mean to “win” on social media? Entrepreneurs and business owners of all sorts can often relate to one (of many) needs: They need to know that the time and money they’re investing in social media marketing is worthwhile. Winning on social media will look different for every brand, however, there are […]
Unthreading the Rumors: Your Guide to Navigating Threads
What is Threads? “Threads offers a new, separate space for real-time updates and public conversations… Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests– including the people you follow on Instagram and beyond,” according to the developers at Meta, the parent company of Facebook, Instagram, […]
5 Things Marketers Need to Know About ChatGPT
Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing agency, content creation is basically the biggest […]
5 Social Media Tips for Local Gym Owners
Business owners can create long-term success for their local gym or fitness studio by focusing on these 5 fundamental social media tips.
3 Things your Social Media Pages Should be Doing
If you are wondering whether you’re doing social media “right,” just make sure your pages are accomplishing these three goals.
The Do’s and Don’ts of Dealing With Online Reviews
We get it, you hate online reviews. Chances are, you’ve maybe received a completely unreasonable negative review or two that has made you want to scrap online reviews altogether. It happens, you can’t please everybody. But don’t swear them off just yet. Customer reviews have become an essential component of the decision-making process. A significant […]
Backcourt Fundamentals: Instagram for Beginners
Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app happens to be down. We promise you […]
Backcourt Fundamentals: Twitter for Beginners
If you found yourself reading this article after spending the last hour setting up a Twitter page and trying to learn the difference between hashtagging and tagging, don’t feel bad. Twitter is a complicated tool, as it’s unlike any other social media platform. You are not crazy for thinking so. However, we promise that the […]
