The Do’s and Don’ts of Dealing With Online Reviews

We get it, you hate online reviews. Chances are, you’ve maybe received a completely unreasonable negative review or two that has made you want to scrap online reviews altogether. It happens, you can’t please everybody. But don’t swear them off just yet. Customer reviews have become an essential component of the decision-making process. A significant […]

Backcourt Fundamentals: Instagram for Beginners

Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app happens to be down. We promise you […]

Backcourt Fundamentals: Twitter for Beginners

If you found yourself reading this article after spending the last hour setting up a Twitter page and trying to learn the difference between hashtagging and tagging, don’t feel bad. Twitter is a complicated tool, as it’s unlike any other social media platform. You are not crazy for thinking so. However, we promise that the […]

How to Encourage your Employees to Engage with your Brand on Social Media

Are you finally realizing social media needs to be a part of your marketing strategy? That it plays a huge role in promoting your business? It’s about time… You know your customers are on social media, but your employees are on there too, whether you like it or not. Often, it’s on company time. This […]

Spring Inspiration Corner: 3 Brands that Do their Digital Marketing Right

Brands doing social media marketing right

A few times a year, we’re going to share which brands been catching our eye our in the digital marketing space. This spring, we’re tipping our hats to three brands that have caught our eye with their creativity and consistency. Sprouts Sprouts Farmers Market is a supermarket chain serving 15 states across the U.S. It […]

3 Practical Tips to Ensure You’re Evolving with the Marketing Industry

It is way too easy to stay in your comfort zone and keep doing things the way you know how to do them best. Marketing, however, likes to keep life exciting. This area of work is undoubtedly going to keep changing up on you and require you adjust your strategy. Social media marketers know that […]

What is your LinkedIn Company Page missing?

LinkedIn Company Page

A LinkedIn Company Page improves your business’ search ranking, allows you to share job postings, gives your employees something legitimate to be connected to on their on LinkedIn profiles, opens up the opportunity for new business, and a lot more. 40% of users use LinkedIn daily, which gives a huge amount of opportunity for your […]

Top Ten Reasons Why your Business Needs a Blog

Have you thought about boosting your business’ online visibility through blogging? Implementing and maintaining a blog on your website is a time commitment that you have to be prepared for. Luckily, Backcourt Marketing can make it easy for you and show you why and where the payoff is worth it. Here are ten reasons why […]