by Megan Coghlan | Mar 6, 2024 | Uncategorized
In the constantly evolving world of social media, where competition is high, the importance of engagement shouldn’t be overlooked. It’s not enough to simply post content and disappear, hoping your account will grow. In fact, the strategy of “posting and...
by Megan Coghlan | Nov 6, 2023 | Uncategorized
Anyone who uses Instagram as a marketing tool needs to understand that engagement is just as important (if not more) as posting content to their feed. What exactly is Instagram engagement? Engagement includes a variety of organic tactics to gain visibility, increase...
by Megan Coghlan | Oct 5, 2023 | Uncategorized
What does it really mean to “win” on social media? Entrepreneurs and business owners of all sorts can often relate to one (of many) needs: They need to know that the time and money they’re investing in social media marketing is worthwhile. Winning on social media will...
by Megan Coghlan | Jul 26, 2023 | Uncategorized
What is Threads? “Threads offers a new, separate space for real-time updates and public conversations… Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests– including the people you follow on Instagram and...
by Megan Coghlan | Mar 21, 2023 | Uncategorized
Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing...