Spring Inspiration Corner: 3 Brands that Do their Digital Marketing Right

Brands doing social media marketing right

A few times a year, we’re going to share which brands been catching our eye our in the digital marketing space. This spring, we’re tipping our hats to three brands that have caught our eye with their creativity and consistency. Sprouts Sprouts Farmers Market is a supermarket chain serving 15 states across the U.S. It […]

3 Practical Tips to Ensure You’re Evolving with the Marketing Industry

It is way too easy to stay in your comfort zone and keep doing things the way you know how to do them best. Marketing, however, likes to keep life exciting. This area of work is undoubtedly going to keep changing up on you and require you adjust your strategy. Social media marketers know that […]

What is your LinkedIn Company Page missing?

LinkedIn Company Page

A LinkedIn Company Page improves your business’ search ranking, allows you to share job postings, gives your employees something legitimate to be connected to on their on LinkedIn profiles, opens up the opportunity for new business, and a lot more. 40% of users use LinkedIn daily, which gives a huge amount of opportunity for your […]

Top Ten Reasons Why your Business Needs a Blog

Have you thought about boosting your business’ online visibility through blogging? Implementing and maintaining a blog on your website is a time commitment that you have to be prepared for. Luckily, Backcourt Marketing can make it easy for you and show you why and where the payoff is worth it. Here are ten reasons why […]

Why the quality of your social media followers matters over the quantity

When you start a business, one of the biggest steps you make is determining who your target audience is. Every service out there has an ideal customer with specific needs and patterns that a business strives to understand. In this sense, social media is actually no different. I like to think of every social media […]