Backcourt Fundamentals: Instagram for Beginners

Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app happens to be down. We promise you […]

What is your LinkedIn Company Page missing?

LinkedIn Company Page

A LinkedIn Company Page improves your business’ search ranking, allows you to share job postings, gives your employees something legitimate to be connected to on their on LinkedIn profiles, opens up the opportunity for new business, and a lot more. 40% of users use LinkedIn daily, which gives a huge amount of opportunity for your […]

Why the quality of your social media followers matters over the quantity

When you start a business, one of the biggest steps you make is determining who your target audience is. Every service out there has an ideal customer with specific needs and patterns that a business strives to understand. In this sense, social media is actually no different. I like to think of every social media […]