Case Studies

Expanding Online Reach with Video

How Backcourt Marketing catapulted our clients' reach with short-form video

Who

A phone case and technology accessory company based in Idaho, USA

What

The client was focused on expanding their audience on Instagram as well as creating a profile on TikTok.

How

We began by creating more short-form video content (TikToks and Instagram Reels) in combination with posts displaying/linking products. We also fostered relationships with micro-influencers to test and review our products. In addition, we also held giveaways for free products monthly.

Results

Utilizing Instagram reels and TikTok, we created content that saw over 43,000 views over both platforms in just a few months. Before we began, this client had no account on TikTok and no video content on their feed on Instagram. Now they have an established page with their products at the center of attention. We also reached out to influencers on Instagram to review and post our products in return for those same products. This was a great success when we connected to people in the technology niche. Our client shipped out the materials for the creators and most posts were up the next week after connecting. The creators were then tagged and reposted accordingly.

Engaging Podcast Listeners on Social Media

How Backcourt Marketing Turned Increased Instagram Engagement into Increased Listenership for a Sports Podcast

Who

Wildcat Country is a University of Arizona Athletics-focused podcast that discusses all things Arizona sports fans love

What

The hosts of this podcast are extremely familiar with Twitter and have done a great job reaching the many opinionated sports fans that are on the platform. However, they were not familiar with Instagram and were missing out on the similar opportunities to reach more potential listeners on that platform.

How

Backcourt Marketing became the proud sponsor of Wildcat Country, largely due to its founder’s allegiance to Arizona sports. With that, we employed our Instagram engagement tactics to try and expand their audience. The main focus of the Instagram strategy was to locate and follow as many profiles related to University of Arizona sports as possible. Establishing the podcast in the center of all sports news and events was crucial. From there, we used the page to repost and bolster these other university sports pages. Highlighting accomplishments and victories in our stories was a simple way to get people to interact with our page. As a sports podcast, the topic of conversation can vary day to day. So, engagement was done on daily basis to work with recent events and news (about 5 minutes a day on average). The podcast would also highlight and tag their guests in video posts. It was important to repost those on the story as well to increase visibility.

Results

In 3 months we accomplished:
• 619 accounts reached (+50%)
• 497 non-followers reached
• 6508 impressions (+180%)
• 167 Profile visits (+80%)
• 171 followers (+21)

When Branding & Social Media Work Together

The Science of Purpose and Social Media Branding

Who

Our client was an oncologist for over 40 years. Throughout his career, he was challenged philosophically, mentally, and spiritually to discover the science of purpose. As an established author, he was able to write on his findings.

What

Our client needed to create a social media brand from scratch. He had no digital presence on his Instagram, Facebook, or Twitter accounts and knew he could not get publicity for his new book without an online presence that reflected his credibility.

How

Backcourt Marketing partnered with the branding experts at Copper Theory Creative to build a strong foundation for our client’s brand by creating consistent posts on his social media profiles, creating graphics that reflected his website style, and conveying his thoughts by creating content based off his book and his website content.

Backcourt Marketing also utilized Instagram engagement and Twitter engagement strategies to grow the client's following. These strategies were a big driver of the increase in the engagement of the page overall.

Backcourt Marketing further customized their approach to his social media by experimenting with an unconventional, an alternative platform called Gab. This platform is a hotspot for our client's target audience. Each post was posted to related groups to create better reach and increase engagement.

Results

In 3 months we…

• Increased Facebook reach by almost 700% (847 people)
• Increased Facebook page visits by 118% (122 intentional visits to his page)
• Increased likes by 440%
• Created an Instagram reach of 392 people per month from scratch
• Brought in 454 unique Instagram profile visits
• Brought in 1613 unique profile visits to Twitter
• Increased Gab following to 21 followers in his key target audience

Backcourt Marketing has provided the client with all the tools he needs to expand his brand. The brand tone, design, and content are all available for him to use. He also has relationships that he can nurture on social media. His following has grown on all platforms, which also holds promise of creating longer relationships with his followers through book sales.