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5 Social Media Tips for Local Gym Owners

Fitness is one of the top 5 most popular categories on Instagram. If you have spent any time on Instagram at all, you will know that there are fitness addicts, influencers, and wannabes everywhere. There is a lot of opportunity for fitness trainers and local gyms on...

3 Things your Social Media Pages Should be Doing

There are hundreds of “best practices” and tips for managing your business’ social media pages. We can name them all, and you will be left in a state of information overload.  Instead, we are going to give you a short list of “bottom lines.” If you find yourself...

Backcourt Fundamentals: Instagram for Beginners

Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app...

Backcourt Fundamentals: Twitter for Beginners

If you found yourself reading this article after spending the last hour setting up a Twitter page and trying to learn the difference between hashtagging and tagging, don’t feel bad. Twitter is a complicated tool, as it’s unlike any other social media platform. You are...