A Guide for Business Owners: Remembering to Regularly Engage on Social Media
We get it, you don’t have time to be on social media. You have a Twitter page set up, or maybe you don’t, but either way, you don’t want to deal with it. Maybe you’ve even hired someone (like us) to “do the Tweeter” for you. Maybe you don’t know anything about Twitter or Instagram. […]
Social Media Timing and the Art of Newsjacking
Browsing social media has become the fastest way to consume breaking news or interact with an audience about an event. You have likely witnessed an official account get clever and promote their business on the comment thread. This is called newsjacking. Newsjacking is the practice of using current events or news stories to promote or […]
3 Things your Social Media Pages Should be Doing
If you are wondering whether you’re doing social media “right,” just make sure your pages are accomplishing these three goals.
Can Colors Increase your Website Engagement?
Besides having a color palette that is consistent with your brand, have you thought of using colors strategically to drive engagement with a particular element of your site?
When is the Best Time to Post on Social Media?
Maybe you’ve read through our guide on dealing with negative comments and decided that your business would benefit from an increase to its social footprint. The most common questions we get have to do with when is the best time to post on social media. While the most accurate way to see when your target […]
The Do’s and Don’ts of Dealing With Online Reviews
We get it, you hate online reviews. Chances are, you’ve maybe received a completely unreasonable negative review or two that has made you want to scrap online reviews altogether. It happens, you can’t please everybody. But don’t swear them off just yet. Customer reviews have become an essential component of the decision-making process. A significant […]
Ask Yourself These Questions Before Planning your 2019 Digital Marketing Strategy
More than two-thirds of businesses plan to spend more time and money on social media this new-year. According to a study by Ignite Visibility about digital marketing spend, businesses sized under 1 million invest the most of their budget towards social media marketing. Businesses between 1-5 million invest the most towards SEO and businesses between […]
Backcourt Fundamentals: Instagram for Beginners
Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app happens to be down. We promise you […]
Backcourt Fundamentals: Twitter for Beginners
If you found yourself reading this article after spending the last hour setting up a Twitter page and trying to learn the difference between hashtagging and tagging, don’t feel bad. Twitter is a complicated tool, as it’s unlike any other social media platform. You are not crazy for thinking so. However, we promise that the […]
Why Conforming to the GDPR is Not So Bad for your Business
On May 25, 2018, the General Data Protection Regulation (GDPR) will go into effect, enforcing protection of EU citizens’ personal data. This means stricter rules about gaining consent from consumers for data and safer handling of this data when it comes to email lists, app permissions, and all the ways in which you digitally contact your […]
