Why Pinterest is the Most Overlooked Social Media Platform That Your Business Needs to Use
When we talk about social media, most of us think of the three main social networking sites: Facebook, Instagram, and Twitter. Depending on the type of business you are in, maybe LinkedIn is a key platform for you as well. However, we often forget about one of the key players in the game, Pinterest. What’s […]
How to Leverage the Quiet Months in your Marketing
Holidays are a marketing frenzy. For both consumers and brands, the months between October and December are saturated with deals and giveaways and gifts and sales. Every brand out there is hoping to get the most out of the consumer’s “shopper mentality.” With so much messaging everywhere, it almost turns into background noise. If you […]
Practical Tips for Social Media Success in 2020
Ah, the sweet beginnings of a new decade. It’s time to move on to a new decade and set ourselves up for success for the next 365 days. Here at Backcourt Marketing, we will be focusing on what social media goals we can set for the businesses we work with in 2020. Here are some […]
Community Over Competition: How to Leverage your Competition to Grow your Social Media Followers
In a standard world of business, competition drives sales. After all, only one can win, right? Well, in the world of social media, it doesn’t exactly work like that. Social media is a place for community building. Everything is based off of your network. On both Facebook and Instagram, the accounts and people you interact […]
How to Stay Motivated As a Remote Working Entrepreneur
Starting your own business or side hustle can be an exhilarating experience. In your mind, images of you growing a successful business with loyal employees cheering you on are playing. You’ve got a vision, and maybe you’ve already achieved it. Either way, a picture of you winning your next big career goal is giving you […]
Why Having a Strong LinkedIn Presence as a CEO is Important
There is a common misconception that the CEO of a company does not need a strong social media presence. After all, how many business owners or CEO’s realistically have time to spend making their social media effective? Not many. We often advise people and businesses to choose 1-2 social media platforms to focus on, rather […]
5 Social Media Tips for Local Gym Owners
Business owners can create long-term success for their local gym or fitness studio by focusing on these 5 fundamental social media tips.
Local Arizona Businesses do their Marketing Right
As a digital marketing agency, we pay close attention to how successful businesses are running their marketing strategies. We’re extra excited when one of our own local businesses are killing it in the social game. This month, we’re looking at one local hit who made waves in the social media world: Toasted Mallow. Instagram allows […]
#AD: How Social Media Influencers Continue to Shape Digital Marketing
Coming to a timeline near you… The most popular form of celebrity endorsement is just the opposite. The social media world implemented influencer marketing to make paid ads feel more authentic. By putting products into hands of “relatable” people, it creates the “cool factor” without the huge fees associated with stars. Influencers are now more […]
How to Improve Blog Clicks with Effective Keywords
A blog is one of many marketing ideas that will drive traffic towards your website and generate awareness of your small business. Tasks such as implementing meta descriptions or researching the best keywords to improve search engine ranking on your blog can all seem extremely daunting. Let’s simplify the best ways to improve reach and […]
