How to Work with Influencers on Social Media

In 2022, brand marketing has become more accessible and easier than ever. Hundreds of businesses now work with influencers on social media, turning their ideal customer into their marketing partner. Gone are the days where you needed to hire a celebrity to endorse your product. Micro-influencers have become trustworthy voices driving customer purchase decisions in […]

Instagram Algorithm Changes: Everything You Need to Know

The fact that new social media websites and apps are popping up just about everywhere (ahem, Clubhouse) can be overwhelming. Now, throw in “algorithm changes” to your old faithfuls like Instagram, Facebook, and YouTube and it can be easy to feel defeated. One second your business’ social media is doing great and the next, your […]

4 Ways to Increase Your Ecommerce Conversion Rate

Conversion rate is one of the largest pain points for eCommerce stores. A conversion rate is the percentage of users that take a desired action on your site. Maybe consumers aren’t buying the merchandise, or maybe products are left in an abandoned cart. Obviously, everyone prefers a higher conversion rate. A good conversion is between […]

A Beginner’s Guide to Clubhouse Rooms 2021

Clubhouse, one of the fastest-growing mobile apps, is the hot topic in the 2021 era of social media. What do you need to get started in Clubhouse? We’re glad you asked. We’ve created a beginner’s guide to break down what you need to know about Clubhouse rooms. Rooms can be about ANY topic Clubhouse contains […]

What are the best social media platforms for my business?

With so many different major social media platforms, it can be tough to figure out which platforms would work best for your business. To find out which social media platform you should focus on, look for which platform your target audience uses most. Then, focus the bulk of your efforts on that platform. Social media […]

6 Ways to Take Great Product Photos for your E-commerce Website

The quality of your e-commerce product photos can make the difference between getting an online sale and losing revenue. We all want photos that correctly convey the quality of our products and our company. In order for an e-commerce business to have good content to post on social media or a website, we have to […]

Does My Website Need a Privacy Policy?

You have likely just encountered a situation where you may need to install a privacy policy on your website. Maybe you’re running Facebook ads or setting up a funnel to collect email addresses. So, what exactly does a privacy policy mean, anyways? Installing a privacy policy on your website is not as complicated as it […]

9 Ways to Increase your Organic Facebook Reach

So you write great Facebook content, take awesome videos, and share posts you think are top-quality, all for your posts to reach…12 people? Facebook, you make it hard for us to please you.  Paid advertising definitely wins the news feed space. However, the content you post to your feed is still important because it reaches […]

How to Improve Your Digital Presence During a Pandemic

Just when you were finally getting the hang of your 2020 marketing plan and you felt like your business was on its way towards reaching its Q1 goals…wham! Hello, Coronavirus. Sound like your sentiments exactly? A large majority of business owners have now become remote workers and are trying to maintain control (and sanity) over […]