The Power of Engagement: Why “Posting and Ghosting” Won’t Grow Your Social Media Account
In the constantly evolving world of social media, where competition is high, the importance of engagement shouldn’t be overlooked. It’s not enough to simply post content and disappear, hoping your account will grow. In fact, the strategy of “posting and ghosting” can be a disadvantage to your account’s overall growth. So, why is engagement so […]
Tips for Effective Instagram Engagement: How to Make the Best Use of Your Time on Social Media
Engagement includes a variety of organic tactics to gain visibility, increase reach and followers, and get posts in front of the right audience.
5 Qualities of a Winning Social Media Presence
What does it really mean to “win” on social media? Entrepreneurs and business owners of all sorts can often relate to one (of many) needs: They need to know that the time and money they’re investing in social media marketing is worthwhile. Winning on social media will look different for every brand, however, there are […]
The Future of Social Media Analytics
Trends often influence social media analytics. It’s safe to say that anyone who has ever touched the Internet is familiar with the concept of the “trend”. Whether the adjective “trendy” has been used to describe the latest Starbucks drink or piece of clothing, trends have become increasingly important, not only to the average person on […]
5 Social Media Tips for Local Gym Owners
Business owners can create long-term success for their local gym or fitness studio by focusing on these 5 fundamental social media tips.
3 Things your Social Media Pages Should be Doing
If you are wondering whether you’re doing social media “right,” just make sure your pages are accomplishing these three goals.
Backcourt Fundamentals: Instagram for Beginners
Starting a new social media page for your business requires patience and a willingness to learn. We want to make it easier for you by offering a series of Social Media 101 guides to help you get started. Strangely enough, as we write this guide for Instagram, the app happens to be down. We promise you […]
Backcourt Fundamentals: Twitter for Beginners
If you found yourself reading this article after spending the last hour setting up a Twitter page and trying to learn the difference between hashtagging and tagging, don’t feel bad. Twitter is a complicated tool, as it’s unlike any other social media platform. You are not crazy for thinking so. However, we promise that the […]
How to Encourage your Employees to Engage with your Brand on Social Media
Are you finally realizing social media needs to be a part of your marketing strategy? That it plays a huge role in promoting your business? It’s about time… You know your customers are on social media, but your employees are on there too, whether you like it or not. Often, it’s on company time. This […]
Spring Inspiration Corner: 3 Brands that Do their Digital Marketing Right
A few times a year, we’re going to share which brands been catching our eye our in the digital marketing space. This spring, we’re tipping our hats to three brands that have caught our eye with their creativity and consistency. Sprouts Sprouts Farmers Market is a supermarket chain serving 15 states across the U.S. It […]
