The Power of User-Generated Content: How to Boost Your Marketing Strategy and Drive Sales
User Generated Content (UGC) has risen to the top of every big company’s marketing strategy. You may or may not have yet heard of UGC but not to worry, we will cover how powerful UGC is for your social media marketing strategy, how and why UGC became so popular recently, ways to use UGC for […]
5 Things Marketers Need to Know About ChatGPT
Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing agency, content creation is basically the biggest […]
How to NOT Waste Time on Social Media
Who here has spent what felt like 10 minutes scrolling through their phone…and then looked at the clock and realized an hour has actually just passed by? Who here has ever felt just a little bit attacked by their Apple weekly screen time report? Almost everyone has a general awareness of the bad sides of […]
Five Instagram Engagement Best Practices
Instagram has so many different ways for creators to grow. If you’re spending any time making social media content for your business, engagement is a crucial way to make sure that content reaches not only enough people but the right people. At Backcourt Marketing, we stick to five fundamental best practices when performing engagement for […]
