5 Qualities of a Winning Social Media Presence

What does it really mean to “win” on social media? Entrepreneurs and business owners of all sorts can often relate to one (of many) needs: They need to know that the time and money they’re investing in social media marketing is worthwhile. Winning on social media will look different for every brand, however, there are […]

Unthreading the Rumors: Your Guide to Navigating Threads

What is Threads? “Threads offers a new, separate space for real-time updates and public conversations… Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests– including the people you follow on Instagram and beyond,” according to the developers at Meta, the parent company of Facebook, Instagram, […]

The Future of Social Media Analytics

Trends often influence social media analytics. It’s safe to say that anyone who has ever touched the Internet is familiar with the concept of the “trend”. Whether the adjective “trendy” has been used to describe the latest Starbucks drink or piece of clothing, trends have become increasingly important, not only to the average person on […]

5 Things Marketers Need to Know About ChatGPT

Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing agency, content creation is basically the biggest […]

How to NOT Waste Time on Social Media

Who here has spent what felt like 10 minutes scrolling through their phone…and then looked at the clock and realized an hour has actually just passed by? Who here has ever felt just a little bit attacked by their Apple weekly screen time report? Almost everyone has a general awareness of the bad sides of […]

Five Instagram Engagement Best Practices

Instagram has so many different ways for creators to grow. If you’re spending any time making social media content for your business, engagement is a crucial way to make sure that content reaches not only enough people but the right people. At Backcourt Marketing, we stick to five fundamental best practices when performing engagement for […]