3 Predictions for Social Media Trends in 2024

Staying ahead of the curve is essential for a social media marketing agency like ours. Since social media changes so rapidly, we try our best to predict any changes. As we step into 2024, we believe the dynamics of social media are poised for some interesting shifts. Here are three social media trends we expect […]

5 Reasons to Commit to Outsourcing Your Social Media in 2024 and Beyond

As the demand for an effective social media presence grows year after year, more marketers realize the complexities of making that happen. When marketers do social media on their own, they quickly realize all the skills they need to acquire: writing, graphic design, editing, video editing, organization, engagement, quick response times, being charismatic on camera, […]

5 Qualities of a Winning Social Media Presence

What does it really mean to “win” on social media? Entrepreneurs and business owners of all sorts can often relate to one (of many) needs: They need to know that the time and money they’re investing in social media marketing is worthwhile. Winning on social media will look different for every brand, however, there are […]

Unthreading the Rumors: Your Guide to Navigating Threads

What is Threads? “Threads offers a new, separate space for real-time updates and public conversations… Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests– including the people you follow on Instagram and beyond,” according to the developers at Meta, the parent company of Facebook, Instagram, […]

The Future of Social Media Analytics

Trends often influence social media analytics. It’s safe to say that anyone who has ever touched the Internet is familiar with the concept of the “trend”. Whether the adjective “trendy” has been used to describe the latest Starbucks drink or piece of clothing, trends have become increasingly important, not only to the average person on […]

5 Things Marketers Need to Know About ChatGPT

Let’s get this out of the way first and foremost, this blog post was not written by ChatGPT or any AI tools for that matter. It’s me, Megan Coghlan, a human being and the Founder of the social media marketing agency, Backcourt Marketing! As a social media marketing agency, content creation is basically the biggest […]

How to NOT Waste Time on Social Media

Who here has spent what felt like 10 minutes scrolling through their phone…and then looked at the clock and realized an hour has actually just passed by? Who here has ever felt just a little bit attacked by their Apple weekly screen time report? Almost everyone has a general awareness of the bad sides of […]